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Posts tagged marketing

Coca Cola Case Study

Coca-Cola (Electric Agency)
Brand: Coca-Cola / ‘BRRR’ Campaign
Agency: Electric Agency / Turkey
Duration: 4.08.2008 – 31.08.2008
GOAL: Last year, Coca-Cola has started its summer slogan ‘BRRR’. With the ‘BRRR’ campaign, Coca-Cola aims to offer something unusual and joyful to the consumer. The fascinating brand Coca-Cola loves different types of campaigns just like the latest ‘BRRR’. Especially in [...]

Exploiting the mobile channel

The mobile device has, unfortunately, been one of the more over-hyped
and disappointing marketing channels of recent times. Thankfully the
situation is changing and the greatest barriers to successfully
marketing via this channel are being removed.

Nevertheless, only a minority of organisations are truly in a position
to exploit this channel effectively. Marketers need to take action now
to ensure that [...]

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