Case Study: Guinness St. Pat’s (Marvellous)
The brief
Guinness asked Marvellous to develop a campaign to engage drinkers in the lead up to St. Patrick’s Day 2008, one of the biggest party days of the year for Guinness consumption. The campaign had to have credibility and longevity beyond 17 March to justify investment, and therefore had to be flexible enough to work [...]
